A new, all-colour Tirreno. The Livorno-based daily now on newsstands has been completely revamped: new graphic design, full colour, more pages for investigations and local news in each of the 12 local editions. The slogan to launch the revamped paper is “Ne vedrete di tutti i colori”, a play on words on the idea of “full colour” and “you’ll see something spectacular”, and twelve readers chosen from a survey on the website will appear as endorsers on posters and in a video.
The Tuscan daily thus brings to thirteen the number of local Gruppo Espresso papers that have now adopted the same graphics and the same editorial system.